Innovate or Die

The average lifespan on the S&P 500 has never been shorter than today

In the last decades it has become clear that corporations are facing continuous disruption.

Because disruption - addressing a market that previously couldn’t be served or creating simpler, cheaper or more convenient alternatives to existing products - has never been easier and cheaper than today.

However, most large companies find it impossible to respond to disruption because they are still centered around the very processes, tools, skills, methodologies, roles, and KPIs that blocks innovation and makes them vulnerable to being disrupted in the first place.

Companies stagnate and die from failing to find and execute new Business Models before their current one becomes obsolete. They fail to attract and retain the innovative people needed to find the new Business Models and they don't have the processes in place to continuosly discover, explore and exploit new innovative ideas from within in addition to looking outside for answers outside in mergers and acquisitions (that statistically fail more often than not).

+ANDERSEN & ASSOCIATES exists to help large and medium corporations avoid stagnation and achieve continuous innovation as a process by providing proven actionable answers to the questions of how to identify and retain innovative people, and how to generate, discover, explore, and exploit innovative ideas in your company; To help you find and execute your new Business Models before your current one becomes obsolete.

In not so many words, we help you make your company ready for tomorrow today.

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Innovation as a Process

Predictable, scalable and data-driven

Companies who have become masters of innovation have realized that innovation doesn't come from plans or people outside their company – Not Mergers & Acquisitions as they fail 70% to 90% of the time according to the scientific research done by several independent sources like Bain & Company, Hay Group with La Sorbonne, and KPMG.

It is found in the people you already have inside, those who really understand your company’s strengths and vulnerabilities.

+ANDERSEN & ASSOCIATES provides companies with a comprehensive collection of tested and proven programs for institutionalizing innovation as a predictable, scalable, repeatable, and data-driven process in the following areas:


Education & Training

Innovation runs on people. So the obvious place to start is with training your people, with educating all your employees in the best experiential entrepreneurial innovation methodologies available, to un-learn business as usual, not just cherry picking your favorites or using training as a reward incentive for the few if you expect the cultural transformation to succeed in your company.

Real innovation only happens through actions, so this training includes the experiences of going through the real world challenges of bringing a new innovation to market, forcing employees to get outside of the office and their comfort zone, interviewing customers in the real market, discovering that many of their assumptions about their innovation ideas are wrong.

We provide the Master Classes and experiential programs needed to empower your most important asset - your people - to move beyond just "ideation". We also help you educate your board and key management stakeholders and train your own people and certify them as trainers enabling you to own and run your own innovation process.

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Because executing your existing business model is not enough to sustain your business in the future, we need new and different methodologies geared towards searching for and testing new business models. We need new methodologies optimized for the unknown, for de-risking high risk ventures and achieving substantial results. And in these rapidly changing times, you need those results much faster than in the past to be able to exploit a competitive advantage.

The Lean Startup methodologies (Business Model Generation, Customer Discovery and Agile Engineering) offers teachable proven methods to search faster, decrease risk and produce measurable results that matter.

Even the Harvard Business Review has realized "The Lean Startup Changes Everything" for corporations by now. Now is the time for you too.

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Programs & Processes

One of the key success factors of large companies is the execution of scalable and repeatable processes. To enable successful continuous innovation in your organization, you need to stop thinking about innovation as an exception. Innovation happens as a deliberate result of a disciplined process integral to all areas of your organization, not by accident.

We help you integrate and manage innovation as a scalable and repeatable process that is capable of delivering measurable results up to 50x faster than traditional innovation methods, enabling your company to place many more little bets, decrease risk and cost of innovation overall, increase invest and autonomy in each respective venture over time based on real data instead of gut feelings.

Each phase of the innovation process comes with its own set of programs tailored to the respective stage and modeled from the best examples in the startup and venture capital world, providing a transparent and predictable framework for managers, stakeholders and employees, helping you decide which innovation ventures to kill or extend at every step of the discovery, exploration and validation phase and which at the end to spin in or spin out to exploit.

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Innovation Metrics & KPI

Metrics and KPIs are an integral part of what makes a great company operate successfully. However, you cannot apply the metrics and KPIs of business as usual to your new innovation ventures as they are operating with a whole other level of uncertainty, searching for the new business models - not executing the existing one.

Innovation needs radically different ways of measuring performance and readiness than business as usual. The Innovation Readiness Level (IRL) is a new way to help you quantify relative risk that we work with. It's based on the Technology Readiness Level (TLR) created and applied by NASA and the US Department of Defence and also used in European organizations like ESA.

The Innovation Readiness Level (IRL) provides you with a data-driven metric to base your investment decisions on and it is adaptable to your company's innovation strategy needs, helping you prioritize for speed and risk.

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Management Tools

Successful innovation at scale also requires new digital management tools, because the old ones are geared towards forecasting based on past operational data from your existing business model. As innovation ventures by their very definition is doing something nobody has done before, they do not have any past relevant operational data to forecast on. Instead, we need new management tools that track the verification progress of new business models in a scientific way. Tools that provide real data on how the innovation ventures are actually performing - both today and comparable over time.

LaunchPad is one such tool we work with. It provides a central platform for your enterprise innovation portfolio management. The software enables teams to track and analyze the evolution of their business model and make data-driven decisions in the search for product-market fit. At the enterprise level, it turns team activity into data that rationalize startup metrics with important business KPIs with easy dashboard views, helping executives and managers compare projects and make more informed decisions about what to move to the next step of the innovation process. Users include Roche, Genentech, Jones Lang LaSalle, and Mayo Clinic as well as over 120 universities and startup accelerators worldwide.

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Innovation Outposts

Countries in the colonial era launched expeditions into unknown territories in search of new economic advantages. The people who embarked on these journeys were colonists who gave up some of their safe and predictable surroundings in the old world in order to achieve power and autonomy in the new world.

When an innovation venture reaches a certain stage, corporations need to enable the people driving the ventures to embark on their own path to autonomy and the research shows success is most likely if this takes place at a location outside and removed from daily operations. We call these corporate colonies "Innovation Outposts".

We work with innovation centers around the world to provide access and closeness to industry clusters in e.g. Germany, BeNeLux, Tel Aviv and Silicon Valley. We also help companies set up their own Innovation Outpost closer to home.

The Outposts come with a turnkey program and schedule analogous to the best startup accelerators in the venture world, supporting the outpost inhabitants achieving the metrics that matter.

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Human Assets

People are your most valuable asset because innovation runs on people. The number one thing venture capitalists use as their success criteria for investing in a startup is people. Only people can transform a novel idea into an actual new business. And only the right people can transform ideas into successful actions.

Not people from outside, but people you already have on the inside - those who really understand your strengths and weaknesses, those that are already close to your customers.

However, most people working inside a corporation are there because they have self-selected to prefer security and stability. The polar oppisites of autonomy and uncertainty - factors that attract the entrepreneurial types perfect for running innovation ventures. So you need a way for your most entrepreneurial employees to self-select and identify as such. Because you cannot just appoint or "promote" people to be leaders of your innovation ventures by arbitrary selection and expect them to be successful.

That is why we provide you with proven programs enabling all of your employees an equal chance to participate and self-identfy in a safe experimental learning environment with no risk of adverse consequences.

We also know that many corporations sometimes lack certain expertise internally and help augment the innovation ventures by providing expert human assets from the outside to complement - not lead - them in the early stages.

We also provide mentors for the innovation programs by bringing in experienced entrepreneurs to help your teams move further faster.

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Innovation & Growth Through Science + Entrepreneurship

+ANDERSEN & ASSOCIATES provides actionable answers for medium and large companies to the questions of how to identify and retain innovative people and how to generate, discover, explore, and exploit innovative ideas.

We believe innovation without growth, without measurable results that matter to the business, is a waste of time and resources. And we strongly believe the only way to achieve innovation and growth predictably and continuously is to combine science with entrepreneurship.

Science, because we recognize the power of the scientific method to discover what works and what doesn't as the best yet.

Entrepreneurship, because we recognize that entrepreneurial people is the very instrument of innovation.

We help companies worldwide in English, German, French, Dutch, Scandinavian and Mandarin.

Our mission is to empower you to own and run your own innovation as a continuous, predictable, and data-driven process inside your company - at up to 50 times the speed and at a fraction of the cost of typical innovation programs.


Uniquely positioned

+ANDERSEN is as far removed from traditional consultants as can be. We are first and foremost entrepreneurs, only employing other startup founders with track records. We are all founders who know from first-hand experience what we are talking about and we have the corporate experience to boot, enabling us to communicate and transfer our knowledge successfully to you in your setting.

We are uniquely positioned within four spheres of innovation:


We teach the latest in proven, experienced-based entrepreneurial methodologies from Stanford and Berkeley. We also teach regularly at name-brand universities to stay on top of our teaching game and are up to date on and connected to the latest developments in proven teachable methodologies. We might not be able to teach people how to be entrepreneurial, but we sure as heck can teach entrepreneurial people the methodologies to move further faster.


Having over 20 years experience in digital transformation and innovation with some of the largest corporations in the world, we intimately know the differences between a startup and the needs and mechanics of the corporate world. We know how you tick. We speak your language. In a field where most only talk about the advantages of a startup, we also know the advantages of the corporation towards innovation and how to leverage them. We know what works - and what doesn't.


We recognize that innovation runs on people; A special type of people known as entrepreneurs. And since it takes an entrepreneur to recognize an entrepreneur, we only employ other entrepreneurs - not consultants - to insure we are able to recognize your innovation talents, transfer the right knowledge and give effective feedback with the intellectual honesty of peers.


Being founders ourself, we bring you the startup mindset from first-hand experience - we intimately know the strengths and weaknesses of a startup organization. As we are also deeply involved in startup communities around the world, we provide unparalleled access to new exciting startups and experienced founders with the domain expertise to augment your innovation ventures.

Entrepreneurial Roots

+ANDERSEN was founded in early 2013 by award winning startup founder, internet software veteran and educator Vidar Andersen, as more and more contacts from his corporate past were starting to inquire what they could learn from his startup experiences.

Back then he started to research and adapt the best practices from the venture capital and startup world, adapting them to the corporate setting. And over the years we have been fine-tuning what works and what doesn't by running experiments together with our customers.

Today we are proud and excited to offer field-tested and proven programs and processes that work for most industries. And our own learning and improvement process never stops as we are constantly gathering new insights and improving our models and programs, insuring that we practice what we preach.

Our Customers

We work with most industries and verticals worldwide

Contact Details

We are looking forward to hear from you

Flossi Haus
Speditionstraße 15a
40221 Dusseldorf, Germany

P: +49 (0) 151 40 133 149
F: +49 (0) 221 7884 094