Entrepreneurial Roots
+ANDERSEN & ASSOCIATES was founded in 2013 by award winning startup founder, digital innovation veteran and entrepreneurship educator Vidar Andersen.
[...]one of the most important persons in the German startup scene.” – Wirtschafts Woche
Andersen started out as a professional in the digital innovation field in the mid nineties in the dotcom Web 1.0 boom and subsequent crash. Along the way he also co-founded the highly successful enterprise content management system Plone (users include The FBI, The CIA, NASA JPL, and many more), crafted, pitched, and won the first multi-million contract at 24, helped invent the first web-based Learning Management System in the world for the Norwegian Government and led its production, created the first real Social Discovery app for the iPhone, and at one point he found himself serving as Head of Digital and served as a member of the board at the lead agency to T-Mobile International. His work has been featured and recognised around the world by the likes of New York Times, CNN, TechCrunch, and Die Welt and has been seen and used by billions.
As an educator and speaker on startup entrepreneurship, innovation, and digitalisation he has been invited to teach and speak from Stanford, Cambridge, University of Cologne, University of Applied Sciences and Arts Northwestern Basel Switzerland, Karlsruhe Institute of Technology (KIT), Dokuz Eylul University Izmir in Turkey to Qazvin Islamic Azad University (QIAU) in Iran.
Because of his vast professional experience helping large international corporations and organizations like Statoil, TeeKay Shipping, Shell, Esso, Exxon, T-Mobile International, Deutsche Telekom, Lufthansa, The Royal Norwegian Government, The Norwegian Ministry of Education and Research innovate and digitise processes since the mid 1990s, he quickly realised that the Lean Startup methodologies and some of the best practices from the startup world were also highly applicable to the corporate world.
Applying his first-hand experience from both sides of the table, he started researching the best practices from the venture capital and startup world, adapting them to a corporate innovation setting, fine-tuning what worked and what didn't by running experiments, trying out different forms and versions of new innovation programs together with customers.
That is why today +ANDERSEN is able to offer field-tested and proven innovation programs and processes that work for most companies in most industries. Customers include Deutsche Telekom, ABInBev, AXA, Philip Morris International, BMW Group, Bertelsmann, BARCO, Henkel, Yello Strom, Telefónica, Zentis, Vebego, Traveltainment, The Amadeus Leisure Group, Carlsen Publishers, International Iberian Nanotechnology Laboratory (INL), Mainzer Stadtwerke, and more iconic brands still under NDA.
